Download the ESI eBook:

Economics of Cloud: Five Keys to Successful Sales and Marketing

To download the 1st eBook in this series, The Economics of Cloud: Modernizing Your Business Model, click here. 
To download the 2nd eBook in this series, The Economics of Cloud: Understanding Impacts on Network Infrastructure, click here.

This is the next installment of the ESI eBook series focused on The Economics of Cloud. The series offers insights for resellers that must adapt to the new enviroment of cloud-based solutions in order to effectively sell and support this new generation of technology.

We hope you enjoy the preview of our next entry into this series, The Economics of Cloud: Five Keys to Successful Sales and Marketing, below. To read more, fill out the form on the right to download the eBook.

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"Unsure about cloud technology? You're in good company. None other than Oracle Corp. CEO Larry Ellison once famously asked, "What the hell is cloud computing?"

Today, you can sign up for a free, 30-day trial and "Transform your business with Oracle Cloud." Deloitte LLP has said, Cloud adoption is rising at an astounding rate and presents a significant shift in the way businesses operate." Certainly it has reshaped the way they communicate.

Out are cables and physical switches; in are bandwidth and servers. The cloud has reduced the need for capital investments in equipment and supplies, and freed up those resources for other uses. A cloud-based PBX allows for enhanced flexibility for employees in and out of the office and easier scalability as a company grows.

Cloud solutions are changing the way resellers market and sell. More attention will be spent on having an online presence, and salespeople will take on more of a consultant role.

This ebook aims to expand on these new sales and marketing approaches, so that those resellers considering the cloud are set up for success."


Topics covered within this eBook:

  • Marketing and Selling Cloud
  • The Zero Moment of Truth
  • A Modern Website
  • Thought Leadership
  • Marketing to Your Current Client Base
  • Consistent Communication
  • Being a Trusted Advisor
  • What Does Solution Selling Look Like?
  • The Payoff